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Houston SEO Expert Revels Techniques In 2018

The Latest SEO Techniques For 2018

Search engine optimization has evolved a lot over the years. There was a time when getting as many links as you could from any kind of domain used to do the trick but that is no longer the case. Search engine optimization has completely changed after the introduction of Panda, Penguin, Hummingbird and several other major algorithms in addition to the hundreds of small algorithmic changes made by Google each year. The tricks that used to work in the earlier years no longer work and in fact, it may do more harm than good if you continue to use those old techniques for SEO. So, follow the latest Houston SEO techniques 2018 mentioned below in order to work your way to the top of search results.

One factor that has always been super important in terms of rankings in the search engine result pages is user experience. User experience encompasses a lot of things such as navigation, content, page speed, relevant images, different kinds of content and a number of other things. Therefore, it is important that you focus your efforts on user experience by making sure your website loads quickly and the content is super useful for the end user. Do not try to create content only for the sake of search engines.

Search engines have become extremely good at determining the quality of content without relying on external factors such as links and other such factors. Therefore, keep the needs of an end user in mind when you are creating content. It is also important that you incorporate different forms of content in your website including infographics, long articles, videos, images and interactive content among other things.

Social media has also emerged as an important factor in search engine optimization. It’s true that search engines are unable to use direct metrics from the social media networks but social media does play an important role in spreading your content all over the Internet. Therefore, in addition to focusing on your own website, you should also focus on growing your social media profiles by consistently posting high-quality content that generates a huge number of shares.

While links from external domains are super important but internal linking is also important if you want to improve the visibility of your content. There are several scripts available in the market that can help you link internal pages in a few clicks but it is recommended to do it manually. You should also use descriptive anchor text while creating internal links. It will not only add to positive user experience but it will also help with your search engine optimization efforts.

Another important thing you need to keep in mind is that more people use their smartphones to search things as compared to desktops. There is also speculation that Google is going to launch a separate search index for mobile searches and it is likely to be their primary index going forward. Therefore, you need to make sure that your website is optimized for mobile searches as mobile friendliness is one of the factors used by Google to calculate rankings for mobile searches.

Overall, these are some of the important things you need to keep in mind while preparing your search engine optimization strategy for 2018.

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